blog
17 Oct

Spa & Salon industry is getting in trend day by day as the lifestyle of people are moving to higher-end. Considering the traditional scenario where these salons were only visited by females, now a day even males have started visiting these salons. This has led the higher demand of such places. With the increase in demand, more and more salons are coming up and are giving tough competition to each other.

To put yourself apart in such a competition, there are various factors you need to keep in mind and implement it, such as:

  • Variety of services
  • Quality of products you use
  • Expert beauticians
  • Friendly environment
  • Amazing service experience
  • Hi- end technology to manage your customer & salon

Above listed are few of them but you can’t ignore the major one. Thinking what it could be? Well, it is your salon’s mobile app. If you’ve been ignoring getting a salon appfor your business thinking that they are just a trend, don’t get on wrong track, think again! The majority of your clients are now a dayowning a smartphone, it could be worst if you ignore being present on mobile. On top of it, it would be an opportunity for your competitors to go over you. Mobile technology has already expanded its wings & probably could be hampering your business to a greater level by not having a mobile app.

Having an app for your business were prior accessible to onlygiants with bigger budgets, but now a day it is feasible for even the small ones like salons to build their own app without getting in to the chaos of technicality. Not only apps, you even need to be mobile responsive these days. As mobile devices now drive almost 20% of all global internet trafficas suggested by Stat Counter data therefore you need a mobile friendly website too.

In addition to compete out in market, there are various benefits of having a salon app for you as well as your customers. Listed below are the highlights:

  • Boost Online Sales: Mobile app can be one of the biggest channels to drive revenue. It can increase your sales more in comparison to your walk-in customer or any other medium.
  • Appointment Booking/ Scheduling:Most of the bookings are made in non- business hours also over 40% of bookingsare made 1 day or less in advance, according to a research from Acuity Scheduling. Getting an appointment should notbe dependent on your salon hours. Appointments can be booked instantly irrespective of time & location.
  • Push Notification:Send special offers, event based notifications, appointment confirmations, and remindersin the form of push notifications to your customers/clients.
  • Select You Beautician: You can facilitate your customer to book the slot of their services with their favourite beautician.
  • Loyalty Programs: Apps are an excellent way to boost customer loyalty without spending more.Make exciting loyalty points earning rules for your clients. It’ll keep them coming back!
  • Online Reviews:Around70% of potential clientssearch for online reviews before trying out a new salon. This can help you in grabbing new set of customers by building the trust factor.
  • Showcase Featured Services & Products:You can show off the images of your salon services and your in-house products as you wish to sell.
  • Referrals:Compose exciting referral programs for your current clients and let them earn via it with just a click through your mobile app. They can help you out in earning new business through word-of-mouth.
  • Generate Database:Build an extensive database of both clients as well aspotential clients.
  • Reinforce your brand: A mobile app for your salon can increase your brand awareness. People could trust your brand and you can probably design your apps according to your salon theme and style.

The above reasons are well enough for a salon to go online. The ones who are still in dilemma of whether to go online or not should come out of it and make sure that this is probably the right time to go mobile.

Let’s take a look at the success story of BBlunt:

An article covered by Vogue, stated that BBlunt, the premium hair salon chain came up with the smartphone app for their salon business in 2013. The objectives behind its salon app development were improving customer experience and overcoming the drawbackof taking customer feedback, especially in peak hours. The investment in the salon app proved to be incredibly effective in achieving these objectives and provided additional benefits too.

Well the biggies have already opted for app long back, for the new salons as well as for the ones who serve local, it’s high time to go mobile. In case if you encounter any issue in having mobile presence for your salon business, there are many ready- to-use platforms to give them the entire salon’s online presence without getting in to coding and at reasonable prices. Explore such platforms and go online easily.


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