How to Keep Up the Mobile App Engagement of Customers amidst the Pandemic?

You developed a mobile app for your business but, is that it? The success of a mobile app means the success of your business, and that only happens if customers cling to your app and stay engaged with it. How to achieve that? Let us unlock the answer.

Mobile apps are downloaded every nanosecond which is indeed a great achievement for mobile app development, but unfortunately, mobile apps are deleted at the same speed too. Reasons are many. The customers find the app boring, nothing entices them in the app neither the design nor the content, the navigation appears to be complicated, the app is slow-loading, it takes up too much space in the smartphone, contains too many ads; the list goes on. So, it all depends upon how long a customer stays with the app.

Customer Engagement and COVID-19

The deadly pandemic that has struck the world badly has greatly impacted our lives in every manner – physically, mentally, economically, and socially. It has bought a major twist in the way we think, behave, live our lives, and carry out our work. So, there is no doubt how coronavirus has affected us all from head to toe.

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The effect of COVID-19 on various business sectors is clearly visible. Offline retailers were the worst hit due to the lockdowns, and some even took the step of permanent closure due to lack of savings. This doesn’t mean online retailers were not affected at all. They too faced some restrictions but those with their mobile apps experienced the other way round as mobile apps were the only source of survival for people during the months of lockdown.

But now, with things getting back to normal and shops reopened, does it mean the end for your mobile app? Will you lose customer engagement? Fear not, there are ways to keep your customers engaged with your mobile app. Let’s find out how.

How to Gain Active Users and Keep Them Engaged?

To make your users steadily use your app, you need to take the following actions to keep customers hooked to your app amidst the pandemic and during the competition thereafter.

Study your consumers

Customers’ mood keeps changing with the situation, and hence; it is of utmost importance to study and understand their current mindset to deliver the right experience. Before beginning, define your customers. Who are they? What are they expecting? What type are they, means are they acquired? Active? Retained? or High-spending customer? etc. and then craft your strategies and campaigns around them to drive users to conversion. Tailor your communications to their distinct and unique preferences, measure actions and behaviours, and collect feedback to know your customers from within.

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Remove the roadblocks and improve whatever seems necessary

For any mobile app, barriers will appear at the start like fewer app downloads, navigation issues, slow-loading, etc. Take note of the pain points of customers and try to eliminate them as soon as possible. Also, build ecommerce app that has 100+ features to add a perfect touch to shopping experience and unified customer experience across all platforms because a smooth and impressive customer experience itself can clear all roadblocks, as the more the people enjoy using your app, the more they will stick with it.

Campaigns, contests, offers and more

It is a very known fact that customers love discounts, offers, prizes, recognition, etc. and nothing can be way better than attracting them with these which will keep them engaged. Figure out what campaigns can drive the most value and help push users to the next step. Conduct contests and encourage your customers to participate and win exciting offers and discounts. Provide them cash back for paying via a certain payment gateway, give them discounts for referring your app to others, etc. all of these can not only increase customer engagement but will also bring in more sales for you.

Provide regular app updates

For mobile apps to function strongly and smartly, they need to be updated regularly. With time and app usage, it is quite natural for some glitches to appear on your app and you may find the need of adding some feature in the future, therefore; keep updating your app to remove bugs, add feature and fresh content, etc. It will create goodwill that how much you care for your customers and are ready for constant improvement. Also, technology keeps changing, and so for your app to be compatible with the changing mobile operating systems, the update is the only key.

Push your customer to take action with push notifications

Customers often browse products via mobile app, add products to the cart, get distracted with some other work, forget about the shopping cart, and abandon the payment procedure halfway. There is nothing wrong in it, as we all are busy with our hectic life. Therefore, it is your duty to remind them what they were doing via push notifications to keep them hooked. Push notifications can greatly drive customer engagement as it triggers an action in customers. By flashing a message about an upcoming sale, informing about price drop or huge discounts, and displaying an important message about your abandoned cart, will help customers explore your app instantly if they have forgotten or are not using the app. To make it more effective, personalise your push notifications and wait for the customer engagement you get.

Gather their reviews

Customer reviews can make or break any business after it’s them who decide the fate. A customer’s positive review and high ratings can further inspire other customers to use your app, and it will help you to improve as well. Therefore, do not forget to collect reviews from your customers and if you receive a negative one rather than barging on them, appreciate and try to make the changes or improvement based on their reviews.

In a nutshell

To drive customer engagement to your app, you first need to make your app worthy at the hands of a best mobile app builder, then cut through the clutter and get closer to your customers, stay connected with them and keep them informed, gather their reviews and feedback, monitor and update your app regularly, incorporate personalization and communicate well, and find ways to interact with them as much as possible, you will then see how your customers will be singing praise songs for your app.