15 Ways of Using QR Codes to Market Your Local Business Mobile App

It is estimated that the number of smartphone users in India would be reaching 340.2 million in 2017. With the lifestyle where the usage of smartphones is an important part of daily life, the marketing strategies need to be changed. To target the smartphone generation, new advertisings tactics must be learnt and experimented. There are various strategies used to promote the mobile app such as Bulk mailing, SMS, Print Media, and many more. One of the ways to advertise with this generation is via QR (Quick Response) codes.

QR code is a machine readable haphazard code generally composed of black and white squares. When scanned, generally redirects to the particular product, service, discount page, any informative landing page, an app, etc. QR code is a bit less used strategy as local business owners are still unaware of using it for marketing and promotions. QR code if used creatively can do wonders in marketing your app. These are found to be the innovative piece and secret behind a successful app.

QR codes can be used in many ways to promote your app. Listed are few of the ways to do so:

Danglers

QR code of your mobile app can be printed on the danglers placed on the store so that user can just scan it from your store and download your app and their next purchase can be done via your app. Make sure that the danglers are not placed at very height as it would be difficult for them to scan the same. You can also place your danglers in malls in food court or game area or in a theatre lobby, etc.

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Store Display Stickers

Stickers used for branding in and out of the retail store should be consisting of QR code so that if someone passes by your store and

doesn’t have time to hop-in can just scan the code and access your app.

Price Tags

Buying a specific product is more confusing as people wants suggestions and they do comparisons too. The QR code can be placed on the price tags of the products so that if an individual leaves the store by just checking the product, he can scan code and take decision of buying the product later on or if he buys a specific product and wants to buy something more, he can access your store via your QR code on that tag.

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Product Tags, Product Packaging and Inserts:

The QR code can be placed on product tags can be landed on the product review, demonstration or product specification page. The codes can also be included in product packaging and it can be beneficial if your packages are long lasting and reusable such as plastic bottles, cups, etc. It can also be inserted on the guidelines book of the product, warranty cards and many more.

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Business Cards:

One of the important tool to keep your business in customers mind as the card are generally kept in wallets by customers and can remind them of your business/ app. If QR code is placed in your Business Card, customers can access your store effortless.

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Print Ads

The most convenient and trending way is to place QR code of your app in various print media such as local newspaper, leaflet distribution in your local areas, newspaper inserts in any of the local newspaper, local magazines and others.

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Add to your Social Media Page:

You can add the code to all your social sites such as Linkedin, Facebook, Twitter, Instagram, etc as all the target audience is found on social media. This could pass your app details or contact information.

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Marketing Material Giveaway:

A token of your branding can be done via sharing your marketing or promotional materials such as Brochures, leaflet, Key rings, Mugs, T-shirts, etc and all of them should consists of QR code of your mobile app.

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Your Invoice:

The invoices consisting of QR code could be able to generate more number of invoices as people can easily scan the code and purchase more products.

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Events organized by you:

Any event hosted by you could create an impact on the target audience. Ensure that your QR code is place properly in event venue such as in selfie area, kids zone area, food zone, etc so that it can be easily visible.

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Posters/ Banners:

QR code can be placed in posters or banners at local Bus stands and hot locations such as any café, public areas, communication stops, inside public transports so that they can scan your code and shop via your app.

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Local Exhibitions/ Expos/Tradeshows:

These are the places where you have competitors in bulk, so standing apart in that crowd can be via QR code printing on your stall where you can just ask the visitor to scan it and rest they can browse. This saves time and increases the app download ratio as well as your app awareness among your target audience.

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Local Portals Relevant to your Business:

There are various online portals where you can list your business. As these generally display restricted words, you can just place QR code and let them browse entire in depth information by just scanning it.

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Emails:

Send QR codes via bulk mails to the database. You can also share the promotional offers running on your app via your QR codes. You can also add QR code in your email signature to promote your business.

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Promotional Vehicle Design:

Branding through vehicles running across the city can be very beneficial for visibility. You can put your QR code on this vehicle and let people scan and shop via your app across the city.

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QR codes would be effective based on the content where it redirects the user be it informative, your website home page, call to action, landing page, campaign relevant page, discounts or special offer page etc.

QR codes are quiet beneficial in terms of User Convenience i.e. just scan it and get details on hand without any search terms involved, Cost Effective compared to other tools, Versatile i.e. can be integrated in all marketing stuff be it digital or print, Measurable as it can be traced and analysed.

Source :

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