Strategies to promote your Ecommerce Businesses

In this era, where the use of internet is increasing at fast pace, for small and medium enterprises, ecommerce is a great opportunity to enhance the brand and expand the business.

Below are the few Strategies to promote your business with guaranteed growth:

Simplicity should be the Keynote: As the statements suggests, keep the categories and navigation as simple as you can to let customers find easily whatever they are looking for. This would lead to increase in conversion rate and also increase the revisiting ratio.

Precise Product Description: The product description should be precise say in terms of colour and material specification, sizes and other important description and leave no confusion in customers mind. This would increase the product purchase on one go.

Increase Security: Make sure that all the payment gateways are secured and trustworthy ones so that the user doesn’t resist paying online.

Social Interaction: Make sure your presence is on all the social sites with attractive engagement and interaction with the customers. Also integrate offers and schemes on social sites as these are the soul medium to create buzz these days.

Customer Reviews: Customer reviews are great for SEO as well as it positively automatically boosts the product sale. Ask the customers to review the product through constant email reminder or may be few calls.

Product Recommendations: A must-have feature for all ecommerce websites, as it can drive sales, increase conversion rate and order value. Offer/ Suggest relevant product range to choose from.

Referral Program: You know that Referral can generate tons of business. Design an attractive referral programs such as Give the referrer a higher incentive for the first referral; Find a reason to do a referral promotion like Diwali, Thanksgiving, Valentines and so on depending on your target type and location. You can also give flash discounts, gifts,etc depending on your category and segment.

Loyalty Program: Loyalty programs are generally designed to offer rewards to repetitive customers for their frequent purchases. Design a loyalty program that adds value such as using a simple point system and keeping the conversions simple and effective. Introduce improved version of points programs i.e. tiered loyalty programs to give customers rewards based on different levels of spending or points. Offer attractive privileges in terms of gifts or exclusive products. Analyse your audience and design appropriate loyalty programs.

Discounting Plan: Offering discounts for your online business can be a powerful tool/weapon in your conversions however, if not designed efficiently, you can cause damage to your brand. Design offers and discounts percentage wise or either give Free Shipping, Free Delivery or Free Gifts on specific amount of purchase. You can also give Holiday/ Seasonal offers, Monthly offers, introductory offers, etc as per your business need.

We believe these strategies would be beneficial for your business. Share your experience with us after implementing them.

Happy Reading! Happy Implementing! Happy Promoting!