Cake Business Marketing Ideas – 30 Awesome Tips to Help You Succeed

Cutting cakes and pastries on each and every small occasion has become the status symbol. Gone are the days when people used to prepare cakes at home. The changing trend and the faster life have evolved the Cake & Bakery Business as a profitable plan. This has given the edge to the ones who has passion and love for baking. Although, only passion and love won’t promote your business, you need to do much more than that. Active marketing for your baked business is a must.

Enticing Marketing Tips for the most Tempting Cake Business

At The Bakery Tips:

1. Store Merchandising

The art of displaying or presenting the cakes and bakery products does half of your sale. Display your exclusive products in such a way that it appeals the customer and forces them to purchase the same. After all, nothing comes above yummy and tasty food (cakes). Create an interactive ambience, such as you can come up with story form/ art painted on walls to increase the engagement and stay time in store

2. Photo Zone:

A dedicated photo zone should be there with proper branding i.e. logo, tagline and images relevant to baked products should be kept. You can insist the customers to click the images with cakes and the chef and give it to them as a memory. You can also ask them to post the same on social media.

3. Trending Theme Cake:

Customized cakes and Theme cakes are trending in market, First Birthday, Engagement, 1^st month anniversary, fashion freak, Sports lover, etc whatever customization comes to you make sure you give your special touch to differentiate from competitors.

4. Good Advisor:

Viewing the variety of product range, customers tend to get confused. Guide/ advise them to choose the best. You can advise on the basis of occasion, flavour choice, theme choice, etc. This will lead the increase in revisit ratio of the customer.

5. Sample to Taste:

If you are displaying some unique flavours, always keep a sample for the customers to taste as generally people don’t take risk on buying new flavoured over the tasted ones. This may be beneficial for the purchasing decision of customer.

6. Know your Customer:

Knowing your customer gives you the entire idea of their choices, spending limit, preferences, etc. This helps in increasing sale. It is also advisable to build long-term relationship with customer which not only gives a lifetime customer but also add-ons through his/her word-of-mouth.

7. Teach your Customer:

You can build an edge over your competitors by coming up with something new such as teaching them i.e. some cooking and baking tips, you can also organise cooking contests, etc to build your brand presence.

8. Testimonials with Images:

A tested way of increase in purchase rate is always through your “Happy Customer”. Display their photos with your product and their feedback.

9. Loyalty Discounts/ In-Store Discounts:

Introduce the exclusive offers for your frequent and loyal customers, this would not only make them stay loyal but would indirectly increase the ratio of loyal customers via their communication.

Only store presence does not fulfil the need of business these days as the masses are online, there arise the need of your cake and bakery business to be present online. To cater to the masses, Cakes and Bakery business go mobile/online. With the availability of easy to build app platforms in market, even the bakers has build the cake ordering app to provide ease and convenience to their time savvy customers. But they face challenges in promoting the same.

Boost your Cake Sales with these super useful tips

Marketing Online/ Online promotions:

1. Social media promotion:

Almost the entire crowd is there on social media these days as it is Free. If used appropriately, these tools may bring ample amount of business. Posting pictures of your offerings and products on social media i.e. Instagram, Facebook, Pinterest increases the visibility. You can run various campaigns on these platforms to increase the engagement as well as you can run contests and ask the winner to collect prizes from your store which automatically boosts your store visits.

2. Product Review:

A positively reviewed product has found to be sold most therefore, ask your customers to review your business over Facebook, website or any other review platforms.

3. Blogging:

A slow and steady, yet very useful tool which indirectly increases your site visits and customer’s stay time at your site. Publish the unique and informative content regarding your business, unique cake ideas, occasion decoration ideas etc. on blog and it would be beneficial in long run.

4. Online cookery show:

You can also tie up with different channel partners and conduct your own online cookery show. A very useful way of branding your bakery business.

5. Commenting on similar business:

Involve yourself in online discussions as well as commenting on platforms and community similar to your business which will automatically boosts the visibility.

Online Selling:

Do not limit yourself to just selling in-store. Build your cake ordering app or website and increase your order numbers.

6. Retargeting:

It allows you to remarket your cakes and bakery items to those customers who didn’t purchase on one go. It hits the mind of customer with numbers of ad on whatever sites he visits thus leading to the increase in purchase ratio.

7. Listing or Presence on popular relevant platform:

Be present on the necessary platforms such as yellow pages, city guides, and any portals relevant to cakes and bakes business.

8. Newsletter/ Email Promotion:

Shoot an informative newsletter or email with either offer or any other information proves to be beneficial for branding purpose.

9. Online Feedback Form:

You can construct an online feedback form at the time of purchase or after purchase which would be giving you the idea of your cakes and if any improvements required.

10. E-book Subscription:

You can ask your customers to subscribe your e-book if any. You can include the basic tips as well as recipes in it. Also you can include the stories of your cakes and their appreciation etc. Publish the content which allows them to revisit you and read your stuff wherever they see your brand name.

11. SMS/Push Notification:

You can promote your products, exclusive offers, discounts and deals through SMS or push notification over cake app thus keeping your customer updated with latest stuff. Any new flavour added or any themes introduced can also be updates through them.

Offline/On-ground bakery business promotions:

1. Offer Unique in-house product:

To stay unique may sometime give you an added advantage over your competitors. Try to introduce something new in terms of flavour, frosting, themes, cake sizes etc to set a benchmark in your industry. For example: To remain top, Dangee Dums came up with cake of the day at special price.

2. Cross- Selling and Tie-Ups:

You can tie up with event planners, wedding planners, bridal salons, etc to boost your sale. Also, you can give free required stuff to increase your sales such as candles, cake cutting knife, paper dishes etc. Moreover, you can keep other decoration stuff to cross-sale such as balloons, roses, and birthday or wedding cards.

3. Road shows and Events:

Conducting or sponsoring road shows and participating in events or food festivals improve your brand visibility and sales ratio to extreme extent. Make sure your target audience is catered and covered when participating or organizing such event.

4. Community Building:

Network is all what builds the brand image and sales ratio. Build a community with the other bakers to keep a track if something new comes up such as flavour, design, breads etc. You can also build a community of your customers, also the ones who are interested in cooking, housewives, etc.

5. Hoardings and Billboards:

Very useful way to target people across the city or locally. You can show your creativity and create a buzz by promoting here. Make sure the locations of hoardings are premium and cater masses as well as you promote those on festival time or wedding season like from November to February.

6. Workshops:

A tool which is found to be unique and covers the specific group of people and creates a strong brand value. You can conduct workshops on cooking bakery items such as cakes, pastries, etc.

7. Sending Goodies:

Giveaways on special occasion or in the form of thank you or welcome greeting or anniversary wishing will help in building a strong relation with the customer.

8. Surveys:

An important measure to take the suggestion and feedback from customers for improvements required and to better understand their needs. It is found beneficial for the start-ups as well as if anything new is introduced.

9. Pamphlets/ Inserts:

An outbound marketing tool which can be used to promote your new business or can be distributed at the time of any offers clubbing with coupons to increase the brand visibility and store visits.

Do you want to let people know about your unique tastes for various occasions? Go mobile with OhoShop and cater the foodies across. Build a cake ordering app and start selling.